Campaign strategy
Winning strategies for MCA, MP, senator, women representative, governor and presidential campaigns.
- Campaign planning
- Messaging & positioning
- Digital campaign management
Be Strategic Global advises presidents, governors, key government leaders, parastatals and first-time candidates. Our political consulting and public affairs practice in Kenya and East Africa covers campaign strategy, voter and demographic research, youth engagement, national development strategy, policy and programme design, and donor and economic proposals.
We work with Presidents, Key Government Leaders, Governors and parastatals to develop national strategy. We speak fluent policy, applying a solid understanding of governance to everything we do in thought and action.
We work in partnership to define a nation's objectives, assess the current situation and devise policies and programs that help achieve those objectives. We understand the youth, and in most economies and countries, youth are the key driving force behind a nation or business as they form the vast majority.
Our approach to political and national affairs comes from a deep understanding of policy, people and purpose. They are built to last.
Combine expertise and political insight is what fuels us as a team. We're a global strategic management consultancy firm.
Whether you are new in politics or good at your game, our strategists will help take it a notch higher. From assessing political climate and voter perspectives to drawing up proposals for donors and projects, our political advisory spans the full spectrum of what leaders need at a national, county or individual level.
We partner with leaders to define a nation's objectives and assess its current situation.
We devise policies and programs that help achieve a nation's short and long-term goals.
We assess political climate, evolving demographics, salient issues and voter perspectives.
We help craft a robust winning strategy at the national, county/state or individual level.
At national, county and individual level, from first campaign to national strategy.
Winning strategies for MCA, MP, senator, women representative, governor and presidential campaigns.
Decisions grounded in evolving demographics, salient issues and real voter perspectives.
Strategies that earn the trust of young people: the majority, and the driving force of the nation.
Define national objectives, assess the current situation and design the policies and programmes to get there.
Compelling proposals that win funding for projects, programmes and county initiatives.
Protect and build public trust, from day-to-day communications to high-profile and state events.

Beverlyne works with presidents, governors, key government leaders and parastatals to define national objectives and build winning strategies, with a deep understanding of Kenya’s youth.
“How can businesses thrive in a nation that is not thriving?”
Winning starts long before campaign season: know your electorate, define a clear and credible message, build a ground team and a digital presence, and engage young voters early. Our 2027 campaign playbook walks through each step.
Yes. Whether you are new in politics or good at your game, our strategists help first-time and seasoned candidates at ward, constituency, county and national level build and execute a winning strategy.
Yes. We develop strategic plans for parastatals and state corporations and support county integrated development plan (CIDP) processes, aligning objectives, policies and programmes with national priorities.
Yes. We draw up proposals for donors, projects and economic programmes, including pitches for county governments, with clear objectives, outcomes and budgets that funders can back.
Young people form the vast majority of Kenya's population. We use demographic research, digital-first communication, and issues and programmes that matter to young people to build authentic engagement rather than one-off campaigns.
Because businesses cannot thrive in a nation that is not thriving. Read founder Beverlyne Wangari's perspective: Why businesses can't thrive when the nation isn't.
A step-by-step playbook for MCA, MP and governor hopefuls.
Read the insightBeverlyne Wangari on national strategy as a business issue.
Read the insightA decision guide for founders, startups and SMEs.
Read the insightCampaigns, counties, parastatals and national programmes: talk to our political and national affairs strategists in confidence.