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Be Strategic is a global strategic management advisory firm of creative storytellers, passionate strategists, digital transformation specialists, and brand experience experts.

We partner with businesses, leaders, creatives, celebrities, and governments to unlock sustainable growth, competitive advantage, and lasting impact.

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Celebrity Brand Management, Talent & Media Strategy in Kenya

Our Entertainment pillar is a celebrity brand management, talent development and media strategy practice based in Nairobi. We identify and groom talent into cultural icons, reposition stalled careers, connect talent with brand partnerships, and help radio stations, TV stations and events companies grow their audiences and revenue.

We help identify raw, untapped talent and groom it into cultural icons. We speak fluent entertainment, applying a solid understanding of culture to everything we do in thought and action.

  • Radio & Television
  • Culture Icons
  • Events
  • Brand Positioning

Entertainment industry services, helping talent and broadcasters navigate culture and thrive exponentially.

We have worked behind the scenes with events companies, radio stations, A-lister celebrities, rising stars and cultural icons including actors, musicians, content creators and artists from various fields. We believe that raw talent is essential to start any successful career and that this is where the real growth of a cultural icon begins.

Our approach to entertainment advisory comes from a deep understanding of culture, audience and purpose. They are built to last.

Entertainment, talent and media strategy by Be Strategic Global

We provide tailored advisory for our most ambitious talent

Combine expertise and cultural insight is what fuels us as a team. We're a global strategic management consultancy firm.

From strategy alignment to digital transformation, brand positioning and brand experiences, our entertainment advisory spans the full spectrum of what talent and broadcasters need to transcend borders and thrive.

  • Strategy Alignment
  • Digital Transformation
  • Brand Experiences
Be Strategic Global strategic management advisory team at work in Nairobi

04

Our comprehensive
entertainment process

01

Talent
Identification

We identify raw, untapped talent across acting, musicianship, content creation, authorship and athletics.

02

Grooming &
Training

We train and groom raw talent to become cultural icons within society and beyond.

03

Brand
Positioning

We shape how individual brands and stations show up to their audiences across every platform.

04

Cultural Icon
Success

We help individual brands transcend borders and achieve lasting cultural icon success.

Specialist services

Entertainment & media services

From raw talent to household name, and from a struggling station to a market leader.

01

Celebrity brand management

Personal brand strategy, positioning and reputation management for A-listers, rising stars and public figures.

  • Personal brand strategy
  • Celebrity rebranding
  • Reputation & PR
02

Talent scouting & grooming

We find raw, untapped talent and groom it into cultural icons.

  • Actors, musicians & presenters
  • Content creators & authors
  • Athletes
03

Brand endorsements & sponsorships

Connecting cultural icons with corporate brands, and making the partnership work for both sides.

  • Endorsement deal positioning
  • Sponsorship strategy
  • Boardroom representation
04

Radio & TV station strategy

Strategy alignment, rebranding and digital transformation for broadcasters.

  • Listenership & viewership growth
  • Show format & concept development
  • Station digital transformation
05

Events & experiential marketing

Concerts, festivals, award shows, red carpets, summits and brand activations that people remember.

  • Event strategy & sponsorship
  • Experiential marketing & activations
  • High-profile event management
06

Creative economy advisory

Brand and business strategy for creatives building sustainable careers in the gig and creative economy.

  • Creator business models
  • Monetisation strategy
  • Brand positioning for creatives
Beverlyne Wangari, entertainment and media strategist, founding member of NRG Radio
Beverlyne Wangari, entertainment and media strategist
Who leads this practice

Led by Beverlyne Wangari, “The Fixer”

A founding member, strategic advisor and director of NRG Radio, MoSound, Groove Awards and Payless Africa, Beverlyne has spent her career at the heart of Kenya’s entertainment and media industry.

“Raw talent is where the real growth of a cultural icon begins.”
About Beverlyne Wangari Work with us
FAQs

Entertainment, talent & media questions

My brand feels stuck. How do I rebrand as a celebrity whose career has stalled?

Start with an honest audit of how audiences and brands see you today, then reposition around what makes you distinct. We rebuild your story, content strategy and partnerships so your public brand matches where you want to go, not where you have been.

Why aren't brands working with me as an artist, when every door I knock on stays shut?

Usually it is one of three things: an unclear positioning, weak proof of audience engagement, or a pitch that talks about you rather than the brand's goals. We fix all three. Read our guide on how to get brand deals in Kenya.

Do you manage talent: musicians, presenters, creators, authors and athletes?

Yes. We scout, groom and position talent across music, acting, broadcasting, content creation, authorship and sport, and represent talent in the boardroom when it is time to close big deals.

Do you work with radio and TV stations?

Yes. Our founder Beverlyne Wangari serves as consulting Director, Strategy and Digital, at NRG Radio. We help stations with positioning, show formats, presenter development, rebranding and digital transformation. See how to increase radio listenership in Kenya.

Do you plan events and experiential marketing in Nairobi?

Yes. We advise on and manage concerts, festivals, award shows, red-carpet and celebrity events, summits and brand activations, including sponsorship strategy and booking.

How do I get discovered as a musician or presenter in Kenya?

Talent gets discovered when it is visible, consistent and clearly positioned. We help emerging artists and presenters build a distinctive brand, a content plan and the right industry relationships, then open doors through our network.

Insights

Related reading

Entertainment

How to get brand deals as a Kenyan celebrity or creator

Why brands aren’t calling, and what to fix first.

Read the insight
Media strategy

How to increase radio listenership in Kenya

Positioning, formats, presenters and digital for stations.

Read the insight
On-Demand Leadership

On-demand leadership vs a full-time executive

A decision guide for founders, startups and SMEs.

Read the insight

Ready to become a culture icon?

Whether you are an artist, a creator, a station or an events brand, let's build the strategy that gets you there.

Let's talk strategy